phi@hanoi:~$
ch.01/07▍intro
E-commerce growth · early-career, hands-on

i learn by building real things.

Where I learned growth wasn't in e-commerce. What I learned there was. Now I bring it to the storefront.

→ hoangphi.jobs@gmail.com linkedin ↗ t.me/m_julius ↗ 034 866 1454
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Editorial fashion portrait
ecom · paid media
0+
ad creatives shipped for fashion ecom
~0min
per-creative turnaround (≈5× faster → more A/B variants tested)
0+
competitor fashion ads researched & categorized
02
about

try fast. learn faster.

I’m early in my career, but I don’t wait around to learn. My approach is always the same: jump in, build something real, measure what happens, and fix fast.

I got into e-commerce sideways — through web3. Spending time there got me curious about the market underneath it, and the more I looked, the more e-commerce stood out as an industry that actually made sense.

What pulled me in wasn't the traffic numbers. It was the customer journey — how a brand builds real loyalty, not just a one-time sale. That's the question I keep coming back to whenever I'm running ads, testing creative, or looking at what actually makes someone stick around.

03
the work

Experience

Performance Marketing Intern — Saint Gard

apr — jun 2026
ai-assisted creative production · paid media · fashion ecom

My most hands-on ecom role yet — producing creatives, tracking performance, and learning what stops the scroll in fashion.

  • Used AI tools to produce 150+ static ad creatives for live Facebook & Instagram campaigns — generating base visuals with AI, then refining styling, layout and final QC by hand for a fashion e-commerce brand.
  • Cut per-creative production from ~2–3 hours to ~30 minutes — the win wasn’t just speed; it was widening how many hook and format variants the team could A/B test in market, accelerating creative iteration cycles (self-measured).
  • My creatives were selected by my manager for the brand’s fanpage content and live ad campaigns — used in real paid acquisition driving traffic to the brand’s e-commerce store.
  • Researched 45+ competitor fashion ads, categorized by hook type, visual format, and CTA pattern — organized into a reusable swipe file the team used for ongoing creative strategy.
  • Tracked daily campaign performance (CTR, CPC, ROAS) across ad sets and compiled reports to surface top-performing creatives and identify winning patterns.
creatives selected for live campaigns on saint gard’s fanpage
Saint Gard campaign — leather texture Saint Gard campaign — beach editorial Saint Gard campaign — luxury editorial

Content Contributor — Nami

2023
community engagement · consistent content cadence

Where I first learned community-driven engagement — the same consistency and audience-first thinking that drives ecom content.

  • Published 309 community-engagement posts over the year through a consistent content cadence — proving I can maintain output velocity and audience relevance over time.
  • Earned “Featured Member” — a points-based recognition driven by content output and engagement metrics (likes, comments, shares), demonstrating measurable community impact.
featured member — sample community posts
Nami community post — DePIN ecosystem analysis Nami community post — BTC cycle analysis Nami community post — Crypto asset flows
04
the shop

concept → live

live product solo build ai-assisted dev

Agent-Care.xyz

may 2026 — present
founder · product thinking · user acquisition

Built a machine-to-machine AI marketplace end to end — from mapping the platform architecture and user journey to shipping a working product. Early signal: 34+ signups in ~1 month through structured Discord outreach, before any marketing push.

Different domain, same loop: ship the product, acquire first users, learn what pulls them in.

live product — built end to end
Agent Care — landing page Agent Care — documentation Agent Care — marketplace app Agent Care — agent sandbox
visit live →
05
growth mechanics

buying a customer once is easy.

Getting them back — without paying for the same click twice — is the real problem.

I've watched that problem get solved somewhere ecom candidates don't usually look. Across 35+ web3 incentive programs, one thing kept repeating: rewards you buy don't last. Rewards people earn do.

That's what I bring to acquisition. Not more ads. Something people come back to on their own.

06
what's inside

Stack

Run

channels & ops
  • Meta Ads
  • Email marketing
  • Shopify / ecom ops

Make

creative production
  • AI creative tools (image / video generation)
  • Prompt engineering
  • Copywriting
  • CapCut · Canva

Measure

research & data
  • Market & competitor research
  • Google Sheets
  • Notion
07
how i work

the same loop, every time — try fast, learn faster

I map before I move.
When I take on a task, I break it into steps and get clear on what the goal actually is — before I gather tools or resources. Clarity first, motion second.

I work well within a team.
I'm comfortable taking direction, coordinating with others, and owning my part of a shared goal. I like the autonomy to figure out how, as long as I'm clear on the what and the why.

I orchestrate; AI executes.
I split the work into pieces, hand each piece to the right AI tool, then review, refine, and decide what ships. AI does the heavy lifting — the judgment stays mine.

I move fast and learn faster.
I'd rather try, get feedback, and fix quickly than wait for perfect. I take feedback as fuel, not criticism — the faster the loop, the faster I improve.

I'm not afraid of being wrong. I'm afraid of being stuck.
A mistake I learn from is progress. The only failure I avoid is repeating the same one twice.

I keep people in the loop.
I'd rather over-communicate than leave a manager guessing. Clear updates, no surprises.